We've seen the reports saying that Toronto will host the 2016 NBA All-Star Game. It's not official until Drake announces it though.

The Toronto rapper be at the press conference tomorrow to formally announce the city as the 2016 hosts.

This is part of a rebranding effort the unpopular Toronto Raptors are undergoing. The franchise is taking a page out of the Brooklyn Nets/Jay Z book and is using Drake—a lifelong Raptors fan—to help the effort, according to the Toronto Star. Drake will also launch a clothing line associated with the team and oversee a redesign of the franchise's brand image for its 2014-15 20th anniversary. Drake's quest for ubiquity isn't ending anytime soon.

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[via Toronto Sun]