Soylent Fiat Is People: Body Paint Makes a Fiat for ESPN's Body Issue

Luckily, none of them were unwittingly eaten in the making of this ad.

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Complex Original

Image via Complex Original

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ESPN Magazine's body issue is basically just an excuse to take lots of pictures of naked people; nobody is complaining, because athletes look good naked. It's like Sports Illustrated's swimsuit issue, but it at least sticks to the sports theme. Of course, advertisers have noticed that if they make ads that fit the theme, they get much more attention, so Fiat is jumping on board with this 500 made of painted models. Yes, that headlight is a butt-cheek. And we love that fact that it's being called the "Fiat Human Abarth."

We've included some pictures of a Fiat Not-Human Abarth for comparison's sake. 

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[via Fiat

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