Are you ready for some football? No, really, ARE YOU READY FOR SOME FOOTBALL?!
If so, then you're going to want to go ahead and bookmark Peter King's new standalone Sports Illustrated site The MMQB, like, now. If you're not familiar with King, he's a well-respected senior NFL writer for SI who has also become an integral part of NBC's Football Night in America broadcast on Sunday nights during the NFL season. But he's probably best known for his weekly "Monday Morning Quarterback" column on SI.com. And he's now flipped the concept of it into an entire site, which is loosely modeled after Bill Simmons' successful Grantland site. In addition to King, The MMQB will also feature former Boston Globe writer Greg Bedard, Robert Klemko of USA Today, and Jenny Vrentas of the Newark Star-Ledger at the start. Other NFL writers are expected to contribute to the site as well.
"We're going to try to be all things to all people," King told TechCrunch recently. "If we haven't shown you the game in a different way and shown you different media to cover the game, then we'll have failed."
The MMQB kicks off today. You can check it out over here.