There's product placement and then there's blatant advertising injection. In a comical press release, GMC announced that it will officially be the vehicle of Madden NFL 25, which hits shelves August 27th. In addition to features like the "GMC Never Say Never Moment of the Week," a few GMC trucks, like the 2014 Sierra DenaliYukon, Acadia and Terrain will be driving through gameplay at various points in games. Because, you know, that happens all the time in real life (they note that it does happen in the Super Bowl, but last year Flacco got a Corvette, soooo). And don't forget, a lot of the models have rear entertainment system, so you can watch your GMC on Madden while playing Madden in your GMC!

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[via GMC