Only rednecks watch NASCAR.
With Confederate flags commonplace at NASCAR events, trailers and RVs littering the grassy inner oval of tracks, many drivers and analysts having southern drawls, and Dale Earnhardt, Jr. as the face of the sport, it's easy to see where this stereotype comes from. The satirical depiction of the NASCAR world in the movie Talladega Nights: The Ballad of Ricky Bobby didn't help either.
NASCAR, however, has a bit more diverse fanbase than Ricky Bobby would lead you to believe. Current driver Juan Pablo Montoya is a Colombian who actually defected from Formula One, bringing Latin American interest to the fold. Magic Johnson is NASCAR's co-chairman of its Executive Steering Committee for Diversity and former NBA player Brad Daughtery grew up a fan of the sport and has been a NASCAR analyst for awhile now. *cues the soundtrack*