Jeremy Clarkson walks a very fine line; he's offensive, but that's a by-product of his jokes, not the goal. As a result, while he does incite an angry mob about once a month, most people just think he's pretty damn funny. Man amateur auto bloggers see his success and think "I'm writing about Subarus so I'll make a lot of infantile and unoriginal dyke jokes!" It's tacky, it's not funny, and we already have a Clarkson, so find your own voice.