Remember the Fiat 500 Gucci? It was mechanically the same as any other Fiat, but it came with beautiful, buttery leather, signature Gucci stripes inside and out, unique wheels, and a simplified color scheme. The 2013 Gucci is pretty much the same thing.
The leather is still there, the interior stripe is still there, the wheels are still there, the stark black and white color scheme is still there, and for those who don't want to advertise much, the exterior striping is now optional. A hatch will run $23,750 and a convertible will cost a whopping $27,750.