We all remember the Immigrants ad from Fiat which took the reins from the failure of the J. Lo ads and succeeded by focusing on the car, the Italian heritage, and the young and stylish target audience. Yeah, we all liked the one-two punch of up-and-coming Italian singer Arianna Bergamaschi and up-and-already-here American rapper Pitbull better than we liked J. Lo pretending she was back on the block.
In light of that ad's success at inserting itself into the public consciousness (my mother as asked at a gas station the other day whether or not she was going to drive her new 500 into the ocean), it has been expanded into a whole music video for Arianna and Pitbull, which is what you see above.
What do you think?