How cool is this electronic billboard? It hangs on the side of a building in Chicago that overlooks Edens Expressway. And, right now, it's being used to promote the Bulls and the Blackhawks, who are both making impressive playoff runs. As you can see, the most prominent photo used on the billboard is one that features Joakim Noah spraying LeBron James with a fire extinguisher. But there are several others as well.

Check out the additional billboard photos in the thumbs gallery above. How do drivers not crash when they see ridiculous photos like these alongside the road?

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[via Chicagoist]