About a year ago, the Brooklyn Nets rolled out their new logo and revealed that their team colors would be black and white. But as it turns out, they actually had a few other color schemes in mind before they settled on the simple black and white scheme. For instance, they thought about going with a red, white, and blue scheme to pay homage to the team's ABA days. They also thought about using black and gold. But they ultimately stuck with black and white. So why did they do it?
Well, according to Nets executive vice president Fred Mangione, Derrick Rose—yes, Derrick Rose—actually played a large part in it. Although he doesn't play for BK, the Nets execs realized that a black and white D-Rose Bulls jersey from the 2011-12 NBA season actually outsold the home jersey that LeBron James wore that same season. So they chose black and white with the hope that simple black and white Nets apparel would fly off store shelves.
And guess what? It worked. Although the Nets initially caught some flack for making their uniforms so simple, they finished fourth in the NBA in merchandise sales during the 2012-13 NBA season. So it sounds like keeping things black and white was the right move for them.
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[via Beyond the Buzzer]
