Rick Williams knows cars. He's got a particular penchant for Chevrolet and he's no stranger to auto-focused design projects either. 

For Williams' latest project, the Detroit-based creative has teamed with Chevrolet to bring some Distinct Life swagger to the launch of the 2014 Chevrolet Impala. In collaboration with camera accessories brand DSPTCH, Williams created a series of key rings with the idea of #chevroleturbanstyle in mind. These will be gifted  to attendees of the Chevy Urban Style event this evening in NYC, with a limited number on sale exclusively through The Distinct Life

A must-have for any true fan of Detroit's iconic sedan.

Related: Burn Rubber Owner Rick Williams Picks His Top 10 Chevrolets