Some of you may say, "No way! Players used to actually dislike each other and have legit rivalries!" But we counter that with one question: Does La La Vazquez-Anthony actually taste like Honey Nut Cheerios? See, that's actually a question that was raised this season and one of the better storylines you'll ever follow.
You've got stories like that one along with the multitude of trade rumors legitimized by the trade machine, and ridiculous conspiracies regarding Stern and players joining forces. Fans really have a ton to choose from and with the blogosphere as popular as at is, it's not hard to follow.