Tony Hsieh, CEO of shoe giant Zappos, has announced that his new venture, Project 100, will buy 100 Teslas for its Las Vegas installation. For a monthly subscription fee, users will be able to borrow a Tesla Model S and ride around town in style.The deal represents the single largest order in Tesla’s history.

As a side note, Tesla recently announced that it expects profitability in the near future, which caused its stock to jump nearly 20% on Monday.

Keep rockin’, Mr. Musk. We love everything you do.

[via TechCrunch]

Related: 10 Things You Should Know About The Tesla Model S