12. Joe's Appearance on Dr. Phil
Event: FOX NFL Sunday ad spot
Date: November 2010
Joe Buck's an emasculated oddball who's only famous because he won the nepotism lottery, so it's important that he's able to laugh at himself. Otherwise, he'd be the most unlikeable person ever. In this TV spot, Buck appears on Dr. Phil to explore his personal sense of inadequacy. Dr. Phil accosts Buck for "self-hatred" and an inferiority complex, while Buck is pathetically defensive. This commercial is like his biography.