German auto maker Audi is using the upcoming premiere of “Iron Man 3” to help promote its 2014 R8 sports car, which went on sale Tuesday.

Among Audi's many marketing ploys, its a cool contest put on by Audi and Marvel Comics. The contest gives amateur comic book artists the opportunity to submit story ideas for the final chapter of an upcoming Iron Man comic book, which will feature Tony Stark behind the wheel of a red R8.

[via Steerthestory]

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