The sights and sounds of New York City propel Nigel Sylvester's latest collaboration with G-Shock. Yes, it's a watch, not a bike. But, fear not: Queens' finest rider doesn't disappoint with a few choice tricks in the commercial highlighting the new timepiece.
Titled "Black Out," the spot features luminaries like Angie Martinez, Jadakiss, Styles P, Vashtie, Yaris Sanchez, Vado, DJ Clark Kent, "Hawaii" Mike, Jeny Romero, Sasha Del Valle, Russ Bengtson, B-dot, Chad Gittens and Sam Sneed. Watch. Enjoy. Repeat.
A "We Are Not Pilgrims" production
Directed /Edited by : Sam Sneed
Produced By: "Hawaii" Mike / LTD+
Executive Produced by: We Are Not Pilgrims / Slick The Misfit, Chad Gittens, Kristen Fraser & Sam Sneed
Director of Photography: Chris Cannucciari
Styled by: Amel Monsur (clothes provided by Nike & Oak)
Music by: The Letter "C" / Grind Music
Sound Design by: Matt Longoria / Beatstreet
Color Correct by: Thai Tran
