Car reveals these days are just as much about the spectacle as they are about the car. Well, not if you're the Lamborghini Veneno or the Ferrari LaFerrari, but for bigger-box companies, it's all about presentation. One way to spice up the revealing of a new car is the use of 3D or 4D projection mapping. Manufacturers will hire creative companies to set up anywhere from three to 10 projectors at all points of a room to run a variety of visual scenarios and tricks. The results are stunning. Check out our favorites with these 10 Cars Used in Projection Mapping Displays.
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
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Performances by N*E*R*D · Gucci Mane
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