In 1983, Mattel introduced the "Real Riders" collection of Hot Wheels. The concept was simple: Instead of using non-descript tires on their Hot Wheels, Mattel teamed up with Goodyear and made special tires for cars like the Classic Cobra that made them look even realer than they already did. Mattel eventually pulled the emergency brake on their "Real Riders" initiative because of high production costs. But, not before they pushed out a few classic cars in the process.