In the days leading up to Super Bowl XLVII, a Baltimore company called Gardiners Furniture ran a special promotion for anyone who bought something from them. The promo was simple: If the Ravens returned a kickoff for a touchdown at the beginning of the game or at the beginning of the third quarter during their matchup against the 49ers, customers who purchased furniture between January 31, 2013 and February 3, 2013 would get their furniture for free. Kickoff returns for touchdowns don't happen in Super Bowl, like, ever—especially at the beginning of the game or the beginning of the third quarter—so Gardiners figured it was a pretty safe promo to run in order to generate some interest in their store.
But then, this happened:
Yep. That's Ravens kickoff return specialist Jacoby Jones returning a kick 108 yards at the beginning of the third quarter to give the Ravens a 28-6 lead—and a bunch of people in Baltimore free furniture! Fortunately, Gardiners bought an insurance policy for their promotion before the big game so that they would be covered just in case someone did return a kickoff for a TD. But, still: It sucks to be them (and their insurers!) right now. Almost as much as it sucks to be the guy who bought a brand-new bedroom set from Gardiners on January 30.
[via The Big Lead]
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