Prime Time was the first of his kind, a new breed of DB and NFL star. He could talk with the best of them, he could back it up on the field, but there just was this flare about him that plenty of dudes have tried to jock since. Deion became the Prime Time persona where he would go out on the field and make you look like a high schooler, all while utterly degrading you with his words and two-steps. There's no surprise he's become a successful analyst for NFL network, Sanders is too good of an elocutionist not to be on TV. Must be the money.