Not to be outdone by crosstown rival Ram and its fancy Ram Boxes, Ford has crammed as many clever new features into the Ford Atlas Concept, which is quite clearly the 2014 F-150, as possible. These are the Atlas' clever bits:
- The tailgate step doubles as a cargo cradle, which can support items that have to be laid across the roof and down to the back of the bed.
- LED-lit cargo box.
- Hidden loading ramps slide out of the back of the truck.
- 360-degree camera vision.
- Active aerodynamics in the form of grille shutters, wheel shutters, a drop down air-dam, and disappearing running boards.
To top it all off, the concept is powered by a next-gen EcoBoost engine that provides a 20% improvement in fuel economy.