Ad agency Kirshenbaum Bond Senecal + Partners recently pieced together a short video composed of footage from over fifty employees of BMW heading home for the Thanksgiving. Captured on iPhones, Android devices, BlackBerrys, and personal cameras, the footage, set to an original score, tells a story carrying a theme of family togetherness and was presented to the auto company as a gift. BMW decided that the piece was so well done that it would resonate with it's customer base and uploaded it on YouTube, with a 60 second version to air nationally in the next few weeks. Watch the video here, then call your mom... then buy her a Beamer.
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[via BMW USA]