BMW wants to show us what the world would look like if the BMW i3 and i8 concepts were being driven on the streets and this ad located on Sixth avenue in Manhattan does it with an innovative twist. Using a live video feed of the street, a projection screen, and some advanced technology the BMW i Window turns cars on the street into the i3 and i8 concepts, giving viewers a glimpse into the future.

Related: Gallery: The BMW i3 Electric Megacity Vehicle at the i Born Electric Tour in NYC

[via PSFK]