No doubt about it, Honda reacts aggressively to market needs. When the Civic lost ground in its segment, the Japanese automaker struck quickly and refreshed the brand icon in rapid turnaround. The new look Civic was officially unveiled yesterday at the L.A. Auto Show and hit dealer floors at the same damn time.

An updated Civic isn't the only Honda news from L.A. of note. The firm's R&D department has also announced a brand new "Advanced Design Studio" in Downtown L.A. The space will complement activity at the U.S. headquarters in Torrance, CA. Thinking small hasn't done Honda any favors, so this news is prove of a firm desire to stay on top.

[via Left Lane News]