Ford aims high with the 2013 Ford Fusion. How so? The idea is to shake up the "bland" mid-size sedan market, and to boost attention to the fresh design language (which we're admittedly rather taken by) the manufacturer has launched art projects in both New York and L.A., as well as gone conceptual in their advertising.

How conceptual? Well, Ford hired popular Chinese contemporary artist Liu Bolin, noted for camouflaging himself and sinking into environments, to help distinguish the Fusion from the competition. The collaboration is unique and certainly helps propel the car's design focused approach.

Related: 15-Minute Test Drive: The 2013 Ford Fusion