Both an Italian investment firm called Investindustrial and the Indian automaker Mahindra and Mahindra have been reported to have bid on a 50% stake in Aston Martin. However, Investment Dar, the Kuwaiti firm that bought Aston Martin from Ford in 2007, has denied any rumors of a sale. Investment Dar responded to a report from Bloomberg saying that Aston Martin was for sale by saying there "is no truth to it." If the rumors are true, the 50% stake is going for around $400 million.
We'd love to see Aston get sold to someone who has the funds to invest in some new technology. As is stands, Aston Martins are some of the most beautiful and desirable cars on the road despite the tech. If the performance of a car like the Vanquish could match its competition from Porshe, Bentley, and Ferrari, the company would stand to do very well.
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