The MINI car company recently teamed up with the JWT Amsterdam advertising agency on a campaign to discover the coffee drinking preferences of a group of Dutch office workers based on their driving styles. The How Do You Drive Your Coffee campaign brought a coffee bar and six special computer chip-equipped MINIs to offices across the Netherlands to discover the "coffee profile" of different drivers, suggesting a strong ristretto for a Formula 1 driver, or a mild americano for a driver who doesn't top 30 mph. Check out the interesting driving experience in the video above.
[via PSFK]
