In an unlikely turn of events, Target, which sponsors a few Earnhardt-Ganassi racers, has decided to market Taylor Swift to a crowd of Southern and Midwestern men who listen largely to country and classic rock. We're not really sure which marketing executive came up with that idea, but we do find it to be rather odd-looking.
One expects to see logos, especially for male dominated markets like beer, all over a stock car, but not pop starlets who market themselves to tween girls. It's not that there's anything inherently wrong with it; we just wouldn't have put money on this happening.
Related: Interview: Travis Pastrana Talks NASCAR Nationwide Series Debut
[via Earnhardt Ganassi Racing]
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