The relationship between automotive companies and bloggers/photographers/media can be pretty fragile. Manufacturers often trust the media with information or pictures that have yet to be publicly announced and released. The problem with that is there's a pretty powerful thing called the Internet, which makes it extremely simple and easy to leak this unreleased info. As is the case with the Jaguar F-Type.
This image was apparently given to a select group and was seemingly embargoed until next week. Chris Doane either doesn't know what an embargo is or he just doesn't give a shit (we're guessing the latter). Regardless, he leaked this above photo on his Facebook, probably to Jaguar's disliking, giving us the first official look at the brand new F-Type. This is going to look awfully nice next to Lana Del Rey.