NYC DOT Releases Campaign to Bring Awareness to Cyclist Dooring

"Take your boss out, take your friends out, take your date out, but don't take a cyclist out!"

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Complex Original

Image via Complex Original

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Chances are that unless you've ever ridden a bike in a traffic-congested city like New York, you probably don't even know what "dooring" is. For anyone who has ridden in NYC traffic, however, the threat of ramming into a door swung open into a bike lane is all too real and could easily be avoided by a little bit of awareness. The NYC DOTseems to understand this, and has released an anti-dooring campaign called LOOK! For Cyclists, with 26,000 posters on the rear passenger windows of NYC taxi cabs and a short video showing passengers a few tips for exiting cars that might save some cyclists lives, check it out below:

[via Velojoy]

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