Deadspin recently revealed quite the interesting story. Back in 2007, Jerry Jones and the Cowboys organization missed out an opportunity to acquire the rights to because of a communication error.

The domain name brought in a $275,000 bid from a phone-in bidder at the recent TRAFFIC domain live auction in Hollywood, Florida. The bidder had been earlier identified to be a representative from the Dallas Cowboys NFL team. An inside source confirmed with DomainNameNews that the deal began to fall apart over a misunderstanding with the bidder on what the bid of "275" actually meant. It appears the bidder thought they were buying the domain for $275.00 rather than $275,000.

When the domain name went up on auction, it was sold "for about $100,000 more than what the Cowboys would've paid." After the sell, the site was unused for five years until Wednesday when made its grand reveal as...wait for it...a dating site for "gay & straight dating people looking to find themselves a cowboy."

This puts a whole new spin on the "Big D" nickname, huh?  

[via Huffington Post]