Toyota plans to roll out 2,600 RAV EV's over the next three model years. The catch is that they will only be sold in select California dealerships. According to Toyota, Cali's Zero emission vehicle mandate is not the sole reason that they are going hard in the paint on the West Coast with this vehicle. Considering they already own 69% of the hybrid market, it is not surprising that they are attempting to step up their presence in the EV market as well. At $49,800 MSRP (just under $40,000 with incentives), Toyota knows the pool for initial potential buyers is small, but they say there are already 2,000 customers who have requested more info on the RAV4 EV.