Kia's Soul Hamsters, the anthropomorphic advertising mascots of Gen Y's "four pillars" of music, sports, pop culture, and "connected life" are returning for a fourth run of TV spots. If you swap out "connected life" for "tech," what you see is starting to look suspiciously like the menu at the top of your screen.

Kia's VP of Marketing and Communications, Michael Sprague's advice to ad agencies: "Continue to push the envelope with your clients; There are no bad ideas. ... After all, we came up with hamsters."

[via Auto News]