In an attempt to send a warning to potential drunk drivers before they even leave the bar insurance company Allianz in partnership with OgilvyOne Brazil installed “Drunken Mirrors” in the bathrooms of various bars and clubs. The mirrors operate a lot like normal mirrors, except they pause for a moment before displaying a real-time reflection. The idea of the campaign is to have the mirror’s reaction times match the slowed reflexes experienced by people who've had one too many drinks.
[via PSFK]
