Not only did Fiat's J-Lo-centric ads fail miserably, but they drew a considerable amount of ire when it was discovered that Jenny did not return to the block, as portrayed, to film the spot.
This new one focuses on just being a tongue-in-cheek poke at Italian immigration, which is a much better strategy for the brand. However, we think that "Fictionalization. Do not attempt" really shouldn't be necessary here. Is there anyone out there who actually thinks that a sane way to get across the Atlantic ocean is by driving an Italian subcompact into the sea?