The rich are about to get richer. Despite the fact that the NBA is making money hand over fist right now (how else can you explain Kris Humphries getting a new deal worth $12 million a year?!), they're looking to make even more of it by selling advertising space on their jerseys. According to NBA Deputy Commissioner Adam Silver, the league has come up with an idea to sell a small 2-inch by 2-inch patch on every team's jersey to potential advertisers beginning in the 2013-14 season.
"Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season," Silver said. "I think it's likely that we'll do something, implement something, some sort of plan for the fall. I think it's fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys."
It's obviously a great idea for the NBA owners. But, how does it sit with you? We're gonna go out on a limb here and say…not good. Are we right?
[via Pro Basketball Talk]