The year is only half over, yet Porsche has already been awarded with the highest distinction in design, the "Red Dot Design Team of the Year 2012." The achievement comes on the heels of completing the newly redesigned Porsche 911, which took a slightly new approach to the 49-year-old legend.
“That we won both of these most renowned awards this year makes me and my team proud indeed," said Michael Mauer, Director Style Porsche. "It means we pursue the right design philosophy. With our work, we have ensured that a Porsche has always been a signature Porsche for many decades – from the 911 up to the Cayenne. The quality of our design is founded on our brand values: tradition and innovation, sportiness and suitability for everyday driving. This unique combination and the conviction that good design has to be honest, functional and timeless constitute the foundation of our characteristic Porsche design language,” says Michael Mauer, Director Style Porsche.
We guess they should start working towards 2013 already.
