Chevrolet and General Motors landed a major marketing deal with Manchester United, inking seven years as the team's jersey sponsor. Chevy will be replacing current sponsor Aon and will be the team's fifth sponsor after Sharp, Aon, AIG, and Vodafone.
“This is a fantastic, long-term deal for the Club," United’s Commercial Director Richard Arnold said. We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world. They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe. It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners. This commitment to United and its fans will bring real benefits to everyone who cares about the Club.”
We wonder who Chevy will sponsor when the NBA starts putting ads on jerseys.
[via General Motors]