Carles says “’Building an entirely new culture’ used to be a hot sports term that made it sound like you understood that there was something 'beyond the game' that had to be altered within a franchise to make it a winner.” Now, the Nets didn’t change their culture. They really didn’t change their team other than adding Joe Johnson and a bunch of back-ups. So, the theory of “building an entirely new culture” absolutely lends itself to the Brooklyn Nets.
The idea that “something ‘beyond the game’ had to altered within a franchise to make it a winner” speaks on the Nets move from New Jersey to Brooklyn. In their past couple of seasons playing at the Prudential Center, otherwise known as the “ticking time bomb” phase of their move out of Jersey, the Nets experienced ridiculously low attendance and a greatly depleted fan base. The ownership was eagerly anticipating the day that they could call BK home. That upcoming move was their blank slate, their fresh start—the sort of change that was beyond the game of basketball.
As Carles later points out, “Not every team can be the Little Incubation Project That Could, better known as the Oklahoma City Thunder.“ This is true. But for every Oklahoma City, there are plenty of other teams that think they can build a championship ready team through the Draft only to find themselves back in the lottery the following year. This is the Charlotte Bobcats' umpteenth time thinking that they've finally found the draft pick answer to all their problems after selecting Michael Kidd-Gilchrist in late June.
Finally, when Carles goes on to assume that “the idea of a 'winning team culture' as effective only for small markets in which locals need the illusion of togetherness and overcoming long odds, which often result from a series of lucky bounces and prudent managerial decisions,” one needs to forget about everything that went down before the Nets made this move to Brooklyn. With their move to BK comes Kris Humphries, Brook Lopez and Deron Williams. All three guys have gone through the lowest of lows together for most of the past two seasons. They chose to stay together because the three of them believe that with a change of scenery comes a change in mentality, or a possible winning team culture. Don't dismiss what the Nets management has been able to do over this current off-season. Perfect? Far from it, and even the most perfect of off-seasons can take a year to pan out (see: Heat, Miami, 2010-11). But "botched." Fuhgeddaboutit.