As if Boston Celtics fans didn't hate LeBron James and the Miami Heat enough already in light of Ray Allen taking his talents to South Beach, Powerade has gone ahead and pissed them off even more. Recently, the sports drink company erected a giant billboard featuring King James on I-93 in Boston. It reads: "CONGRATS, LEBRON. CHAMPIONSHIP HAS A NICE RING TO IT."

SMH. That's cold, Powerade. And, we can't imagine how that's possibly going to help sales in Beantown. Seems like a waste of money to us.

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[via USA Today]