Twitter Announces First Sports Partnership With NASCAR

This could be a game-changer.

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Complex Original

Image via Complex Original

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Today is a busy day for the driver Nelson Piquet Jr. Twitter just announced it's first sports partnership with NASCAR with a new page that is part search results and part editorial. Piquet Jr was one of only two drivers who were at the historic announcement that just happened at Charlotte Motor Speedway.

Tonight at 7 p.m. he will be driving a very special Alpinestars truck for the NASCAR Camping World Truck Series designed by UK based artist David Gwyther, AKA Death Spray Custom. The design is based on heat signature. Nelson will also be wearing a custom suit and helmet designed by DSC. Let's hope there is a fire proof pocket for his iPhone.

Written by Kate Erwin

[via CBS Sports]

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