Sport: Snowboarder/Skateboarder
Bonafides From 2002-2012: 4x X Games Medalist (2 Gold, 1 Silver, 1 Bronze)
Snowboarder Magazine didn't name him Rider of the Year (twice), National Geographic didn't nominate him as an Adventurer of the Year, and Red Bull didn't let him create an entirely new fusion snowboarding competition this year for nothing. Rice is the epitome of a sports icon, hitting everybody with fresh powder both on and off the mountain since 2001. He has won multiple X Games medals, he's created two ground-breaking competitions, and starred in two legendary films that take you to the outer limits of pure backcountry skiing. He's also a major art fanatic, designing boards and building his own art and photography projects both online and in his hometown of Jackson Hole, Wyo.