According to 38,500 U.S. consumers from a Brand Equity study conducted by Harris Interactive, Kelley Blue Book is the Online Auto Shopping Brand of the Year. KBB beat out five other sites in the Online Auto Shopping category, including Edmunds, Vehix, eBay Motors, Cars.com, and AutoTrader. Consumers judged the sites on how available and trustworthy their information is.
[via KBB]
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