In Germany Mercedes-Benz vehicles don't exactly have the same pop that they might in America. They are made there, after all. So what does the luxury car company do to make people pay attention? Make a car disappear. Mercedes gave German residents whiplash as they rolled an invisible F-Cell through town. The stunt mimics the hydrogen fuel cell's 0.0 emissions. Because the car is "invisible" to the environment, it might as well be undetectable to the human eye.

The crafty minds at Mercedes covered an entire side of the vehicle with LED lights that could display like a video board. On the other side of the car was a camera that captured bridges, people, buildings, and whatever else crossed its path and transmitted those images to the LEDs. The double takes and frozen faces are exactly the reactions they were going for. 

[via Mashable]

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