Here is a video seemingly about a love affair between a bicycle and a sewing machine as told by Charly and Katy of Spanish bike messenger company A Piñón Fijo. A cute little story, but what the video is really about is a series of bicycle caps designed by Leo Burnett Iberia and peSeta, constructed with a sewing machine mechanically attached to a bicycle for the New Museum. peSeta is a brand based in Madrid, Spain that designs products typically found for sale in museum gift shops, specialty stores, art galleries, and bookstores all over the world. Each of the caps will come in a wooden cheese box with a DVD of the short film, and will be available only at the shop of the New Museum (235 Bowery, NYC).
via peSeta
