Last year, Brooks England purchased a 60 percent share in Japanese urban cycling apparel brand Pedaled, which Brooks showcased at last year’s Eurobike. Brooks recently launched a website for the brand, making their collection available for purchase online. Offering everything from t-shirts, to jackets, and accessories, the clothing company launched in 2007, inspired by daily cycling with a goal of producing functional, comfortable, style-conscious cycling apparel. Pedaled maintains a philosophy that advocates to “Go by bicycle. Feel the elements and contemplate nature,” and carries products with a price point that puts the brand in the luxury bracket.
via Bicycle Retailer
