For today's dose of "WTF," we inform you that will.i.am, the front man for the Black Eyed Peas, has revealed that he will start his own car company in East L.A. The company will be called IAMAUTO, which won't get irritating after saying it three times. Somehow, we don't think we'll have to. He announced the company on the recent taping of The Tonight Show with Jay Leno.

The car pictured above is built on Chrysler bits. We're pretty sure that's a Challenger, which has been restyled to look like one of Hot Wheels' less realistic offerings. Has anyone informed will.i.am that the '80s are over and that we are all happy about it?

[via NBC]