Guess who's joining in on the fun? Lexus will debuting its first-ever Super Bowl commercial for Super Bowl XLVI this year with a 30 second spot scheduled to run during the first half of the game. Here's a sneak peek at the ad for the all-new 2013 GS which launches in February. The newcomers to the Super Bowl ad game hoping to capitalize on the attention drawn in those 30 seconds seem to be just bursting with anticipation to get this one out.

via Auto Guide