COMPLEX SAYS: Referring to one's self in third person and by ridiculous monikers is something that's been a part of sports since big contracts and endorsements came into play. However, referring to yourself like that when talking with fellow players is still viewed as a douchebag move. Supposedly this is how LeBron began a text to one anonymous NBA player while attempting to convince him to come to Miami: "Yo, this is King James." Based on homie's collapse in the Finals we think a, "Yo, this is Jester James" text greeting may be more fitting this offseason.
"The King Being The King"