Car(s) featured: Volkswagen Jetta
Shock value goes a long way, especially when mixed with real facts. Unless its in a crash test facility, you'd be hard pressed to see a car maker show its cars getting wrecked on the road. VW bucked that trend to show people just how safe its cars are. It ruffled the feathers of a few people who claimed the ads were a bit troubling, but if you're not ruffling any feathers, you're not really making an impact.